Making Waves: Creative Evolution for Expedia Cruises

Year

2023

Client

Expedia

Expedia Cruises – Let Go

To attract a younger “cruise curious” audience we evolved the brand to have a more playful, carefree and happy visual tone. The wave design system and motion toolkit was born out of the existing logo, breathing new life into the creative.

visual identity evolution

visual identity evolution

visual identity evolution

visual identity evolution

visual identity evolution

This was a social-first campaign that successfully resonated with the target demographic, resulting in increased sales and engagement with a younger audience.

triptych social design

triptych social design

triptych social design

triptych social design

triptych social design

2D/3D animation

2D/3D animation

2D/3D animation

2D/3D animation

2D/3D animation

swag

swag

swag

swag

swag

Let go of the expected.
Because predictability is the enemy of extreme enjoyability.
Don’t let the familiar and predictable lead you into a vacation that is unremarkable and unmemorable.

850
total campaign impressions
375
engagement across social platforms
7
organic shares and mentions