AVX: More Than Just a Ball. It’s Your Next Level.
2022
Client
Titleist
Global Product Launch Campaign
As the latest advancement in Titleist’s golf ball technology, AVX needed to stand out—not only from competitors but also from its iconic Pro V1, Pro V1x, and Left Dash.
The goal was to make AVX feel unique, innovative, and tailored for the early adopter global audience. This comprehensive 360° campaign included retail displays, digital assets, Meta ads, and TV spots, delivering impact across every channel.
I led the creative development, working closely with Titleist, a talented on-location crew near Seattle, and a UK-based VFX team collaborating virtually.
3 different timezones, 8 hrs apart to make this global campaign come to life.
style guide
style guide
style guide
style guide
style guide
retail
retail
retail
retail
retail
display creative
display creative
display creative
display creative
display creative
social first content
social first content
social first content
social first content
social first content
