75 Years of Adventure: Leading Nalgene’s Epic Times Square Takeover for NYE 2025
2025
Client
Nalgene
Nalgene NYE Digital Activation
Working closely with Nalgene, I led the creative direction, design, and animation for their 75th-anniversary celebration, working with a talented agency team to bring this milestone to life.
The digital activation took center stage during New Year’s Eve 2025 in Times Square. Nalgene’s legacy was shown across an 18-story, seven-screen digital display, paying homage to decades of adventure and resilience.
In today’s world, digital screens are omnipresent, making it easy to forget the outdoors.
This visual direction juxtaposes the bustling environment at Times Square with beautiful outdoor scenes. The iconic 32oz Nalgene water bottle is transformed into a window to nature, making a powerful reminder that higher resolutions start outdoors.
1
total media impressions
1.5
in-person views
250+
organic social media mentions and shares
