Redefining the #1 Ball in Golf with an Emotive Brand Campaign
2023
Client
Titleist
#1 Never Stops
We created a brand campaign to give the long standing “#1 Ball in Golf” brand tagline a deeper meaning.
This campaign champions every golfer’s endless pursuit of perfection. This emotive campaign resonated within the golf community and among athletes, embodying the passion and dedication that define the sport.
The campaign made history by debuting the first-ever female-only TV spot during the biggest tournament of the year—the U.S. Men’s Open—making a bold statement about inclusivity and the role of women in sports.
‘This multi-faceted approach not only reinforced Titleist’s legacy but also connected deeply with its audience, solidifying its status as the #1 Ball in Golf.
