To attract a younger “cruise curious” audience we evolved the brand to have a more playful, carefree and happy visual tone. The wave design system and motion toolkit was born out of the existing logo, breathing new life into the creative. 

Let go of the expected.
Because predictability is the enemy of extreme enjoyability.
Don’t let the familiar and predictable lead you into a vacation that is unremarkable and unmemorable.
The way you thought vacations were planned is in the past.
When you let go and let Expedia Cruise experts plan and plot perfection, you invite boundless possibilities, every day.

Creative Team:
ECD/Copy: Nick Bontaites
ACD/Art/VFX: JC Chavez
Edit/VFX: Travis Earp