WHO
Titleist introduced new, bold color options for Velocity in their latest product release. The new color options along with improved performance benefits sparked the new 2020 look and feel.
WHAT
The new Velocity ad campaign took on a colorful, bold and playful look and feel. We developed a visual toolkit for our team and other global teams to use as a guide to develop multiple assets for the campaign.
HOW
New global ad product launch/post launch driving ad campaign across multiple global collateral pieces (broadcast, digital, rich media, video content, print, POS and radio.)