WHO
Titleist first launched AVX as part of a test market in 2017. The feedback from golfers across the U.S. who tried this new product was overwhelmingly positive. Following the successful test market, Titleist introduced AVX to their performance line on 2018.
WHAT
The advertising campaign took on a high-tech look giving a nod to the R&D and technology behind AVX. We also featured real quotes from golfers who were part of the test market. These quotes evolved into audio reactive beams for each each golfer featured.
HOW
New global product launch driving ad campaign across multiple global collateral pieces (broadcast, digital, rich media, video content, print, POS and radio.)
