Titleist first launched AVX as part of a test market in 2017. The feedback from golfers across the U.S. who tried this new product was overwhelmingly positive. Following the successful test market, Titleist introduced AVX to their performance line on 2018.
We developed a new product global campaign focusing on the accolade from golfers during the testing and validation phase. The new high-tech look and feel featured audio reactive holographic beams and beautiful cinematic footage shot in Palm Desert.